Unified Brand Identity for Westwood AI + Roof Ranger
Dakoyta Greenman approached Sol Studios with a challenge: develop a unified brand identity for two separate businesses—Westwood AI, an artificial intelligence company focused on smart systems, and Roof Ranger, a drone-powered roof inspection service. While the industries were different, Dakoyta had a vision for a cohesive, professional identity system that could serve both brands while allowing each to maintain its individuality.
Objective
Create a shared visual identity system that:
Aligns both brands under a single design language
Reflects trust, innovation, and professionalism
Is adaptable across print, digital, and merchandise
Supports brand growth across commercial and residential markets
Strategy
We began with a deep dive into Dakoyta’s vision, industry positioning, and target audiences. Both brands needed to speak to modernity and precision—whether through cutting-edge AI or high-tech drone inspections. We focused on building a system rooted in flexibility, recognition, and clarity.
Design Approach
Color Palette
A six-color palette was developed and shared across both brands:
Slate Indigo (#4A4E69) – Stability and professionalism
Beacon Yellow (#FFC72C) – Energy and innovation
Iron Black (#1F1F1F) – Bold contrast
Dusty Ivory (#F4F3EE) – Neutral balance
True White (#FFFFFF) – Clean and minimal
Signal Orange (#FF6B35) – Alert and action-oriented
Typography
Lato – Used across both brands for body copy and digital clarity
Ofelia Display (Westwood AI) – A modern serif with tech-forward personality
DIN 2014 Narrow Bold (Roof Ranger) – Industrial, assertive, and ideal for field-based service branding
Logo Systems
Each brand received a custom logo with visual harmony
Westwood AI emphasizes connectivity and intelligence through a circular neural node graphic.
Roof Ranger incorporates a streamlined drone element and architecture lines for industry clarity.
Icons were also developed to reinforce brand sub-sectors (e.g., mapping, inspection, robotics, and hardware integration).
Results
By designing both identities together, we achieved:
A cohesive visual ecosystem that unites the brands under one strategy
Distinct brand expressions that still feel related
Flexible usage across digital platforms, business cards, presentations, and more
Dakoyta’s vision was brought to life with a professional, scalable identity that will support both brands as they continue to grow and diversify.