Overview
Knauf Media Group is a marketing and AI solutions company led by strategist Nina Knauf. The company needed a cohesive brand identity and web presence to reflect its modern, tech-forward mission and establish credibility across digital and in-person platforms.
Sol Studios was brought in to design a full visual identity, build out a clean and functional website, and develop a pull-up banner for events and speaking engagements.
Objectives
Create a bold, timeless logo system adaptable across digital and print.
Develop a modern, clean website UI for handoff to their development team.
Design an event-ready pull-up banner for professional presentations and conferences.
Build a color palette and visual system that communicates trust, innovation, and authority.
Process & Solutions
1. Brand Identity Design
Developed a versatile logo suite featuring clean lines and strong type hierarchy.
Introduced a dynamic color palette:
Crimson Authority (#971626) for confidence and power
Midnight Steel (#0D1B2A) for trust and professionalism
Vibrant Gold (#F8B400) for innovation and energy
Complemented by neutral grays and black/white for flexibility
2. Website Design
Designed a responsive, intuitive website layout using Figma, including:
A structured homepage showcasing KMG’s services
An “About” page combining Nina and Josef’s professional bios
Style specs for developers including hover states, image overlays, and typographic rules
3. Pull-Up Banner Design
Created a clean, event-ready pull-up banner highlighting key services and KMG’s proprietary tool, Amplify.
Designed for visual impact and easy readability from a distance, with branded icons and hierarchy-conscious layout.
Results
Delivered a consistent, modern brand identity that can scale across digital, print, and environmental design.
Provided KMG’s internal team and developer with a handoff-ready website design, complete with specs and visuals.
Supported KMG’s launch and event presence with a high-impact print asset that matched their digital footprint.
Conclusion
This project exemplifies the power of strategic design—from identity to execution. By aligning KMG’s values with strong visuals, we helped position them as a modern media and marketing powerhouse.